Software · AI tools · Business technology

WhatsOnTech:
Make Sense of Software & AI.

Which app is worth paying for? Can an AI tool help with your work? And what should you check before moving your team to a new system?

WhatsOnTech focuses on these everyday questions. We cover SaaS, business software and AI tools in plain English, with attention to costs, useful features and the limits that can be easy to miss.

Illustration of a sample workspace.
SaaS & cloud software Features, subscriptions and team access.
AI & automation Everyday uses and where to take care.
Business tools Customer records, projects and shared work.
What is WhatsOnTech?

Software Guides for Everyday Business Tasks

WhatsOnTech is a technology website about software, AI and the tools people use to run a business. Our focus is simple: explain what a tool does, what it costs to use and where it may fall short.

You may be choosing your first CRM, looking at cloud software or comparing a free plan with a paid one. Start with the task you need to finish. Then look at the features that will help you do it.

SaaS Software & Comparisons

A monthly price rarely tells the whole story. Useful software comparisons look at user limits, storage, integrations and cancellation terms. For SaaS software, check which features are included in the plan you can afford.

AI Tools for Small Businesses

Start with a task such as drafting product descriptions or sorting meeting notes. Try a small sample, check the result and decide whether it saves time. AI tools still need someone to review their work.

CRM & Customer Support Software

CRM software keeps customer details and follow-ups organised. Customer support software helps teams handle questions and problems. Decide whether you need sales tracking, a shared inbox or both before choosing a system.

Productivity & Workflow Automation

Project management tools help teams assign tasks and track deadlines. Workflow automation connects repeated steps, such as adding a form response to a customer record. Check that the apps you already use can work together.

Working on one task at a time makes new software easier to judge. If your next step involves artificial intelligence, the AI tools section is the relevant place to start.

Before you upgrade

Free vs Paid Software: What Should You Check?

A free tool may cover everything you need today. Paying makes sense when a specific limit gets in the way, such as too few users or a missing integration. Compare the plans against your actual work before starting another software subscription.

A Quick Software Plan Checklist
Check On a free plan Before paying
Team access Can everyone who needs access use it? Check the full cost for your team, including any minimum seat count.
Features Can you finish your task with the included features? Confirm that the exact plan includes the feature you need.
Usage limits Check storage, projects and automation limits. Look for extra charges and limits that still apply.
Leaving Can you export your files and records? Check renewal, cancellation and data access terms.

Plan details vary by provider. Check the current pricing page and terms before buying; a paid plan does not automatically include every feature.

Browse software comparisons ↗
For brands & contributors

Share Something Useful With WhatsOnTech

Do you build software or have experience solving a business problem? We welcome relevant article pitches from SaaS teams, technology companies and people who work with these tools.

Send us your topic, who it will help and what you can explain from experience. You can also ask about sponsored content and advertising opportunities.

Advertise With Us

Sponsored Software Guides

Show how a product handles a specific task. Explain the steps, costs and limits so readers can decide whether it fits their needs.

Expert Guest Articles

Share a lesson from your work in software, AI or business technology. Bring examples and explain what you would do differently next time.

Product Walkthroughs

Help readers understand a feature with clear screenshots and a practical example. Make it easy to see what the tool can and cannot do.

Our publishing approach

Contributions should fit our topics and offer useful information. Sponsored content is labelled, and payment does not guarantee a positive review.

A practical guide from WhatsOnTech

Making Business Software Work Together

A business can have several good apps and still struggle with everyday work. Customer details may sit in one place, project notes in another and updates in someone’s inbox. Understanding how SaaS software, AI tools and shared records fit together helps you spot where information gets lost.

SaaS and Cloud Software: Check the Connections

SaaS means software as a service: an application you access online rather than manage entirely on your own computer. Cloud software can help a team work from shared information, but separate apps do not automatically share the same records.

Before connecting two tools, decide which one holds the main record. For example, keep a customer’s contact details in your CRM and send only the information needed to your project management tool. Check what happens when a name, email address or order status changes.

AI Tools for Small Businesses: Build in a Review Step

AI productivity tools can help turn rough notes into a draft, organise ideas or prepare a first version of a customer reply. The useful question is whether the output is accurate enough to save work after someone checks it.

For a product description, compare the draft with the actual specifications. Remove invented features and correct sizes or materials. Avoid putting private customer information into an AI tool until you understand its data settings and your business has approved that use.

CRM Software and Customer Support: Keep a Clear Record

Customer relationship management software helps organise contacts, sales opportunities and follow-ups. Customer support software focuses on enquiries and problems that need a response. A small team may use one system for both, depending on the product.

Agree on a few useful fields before adding every contact: the customer’s name, their request, the person responsible and the next action. Consistent records make it easier for someone else to pick up the conversation without asking the customer to repeat everything.

Workflow Automation: Plan for Missed Steps

A workflow automation might add a website enquiry to a spreadsheet, create a task and notify a teammate. Each step needs clear rules. What happens if an email address is missing, the same form arrives twice or a connected app stops responding?

Test those cases with sample data before relying on the workflow. Keep a way to check failed actions and correct records manually. A simple process that your team understands is easier to maintain than a long chain of steps nobody knows how to repair.

A Simple Example: From Enquiry to Follow-Up

Imagine a customer asking for a quote through your website. The form collects the details, a CRM stores the enquiry and a task reminds someone to reply. An AI tool could help draft the message, but the team member checks the price and delivery details before sending it. Each tool has one clear job, and a person remains responsible for the answer.

Your Questions About Business Software, SaaS and AI Tools

What can I find on WhatsOnTech?

WhatsOnTech covers business software, SaaS, AI tools and practical how-to guides. The focus is on everyday questions: which features matter, what a subscription costs and how a tool fits into your work. Start with the task you need to finish, then look at the software that could help.

What is the difference between SaaS and installed software?

SaaS is software delivered over the internet, with the provider running the service. Installed software runs on your device, although it may still need an internet connection or subscription. When comparing them, check offline access, updates, data storage and the full cost. Some products combine both approaches.

Is a free CRM better than a spreadsheet for a small business?

A free CRM can help when several people manage customers or follow-ups get missed. A spreadsheet may still be enough for a small, simple contact list. Before switching, check the free plan’s user limit, contact limit, reminders and export options. Try it with a few sample records first.

How do I calculate the real cost of SaaS for a small team?

Start with the price per user and multiply it by the number of paid seats you need. Then check billing terms, usage charges, add-ons and setup costs. For example, $12 per user per month for five users is $60 a month before extras. Check whether that rate requires annual payment.

Can free AI tools help with everyday business tasks?

Free AI tools can help draft emails, outline blog posts or turn rough notes into a checklist. Their usefulness depends on the task and the plan’s limits. Test them with non-sensitive examples, check the output and note how much editing it needs. Paying more does not remove the need to review results.

What is the difference between AI tools and workflow automation?

Workflow automation follows steps you set, such as adding a website enquiry to a CRM and creating a reminder. AI tools can generate or interpret content, such as drafting a reply. You can use them together, but a simple task with clear rules may only need automation.

Can I connect business software without knowing how to code?

Often, yes. Many business apps offer built-in integrations, and no-code automation tools can connect supported services. Check that the connection supports your exact task, not just the app names. Test which fields transfer, how duplicates are handled and what happens when a step fails. Some connections require a paid plan.

How do I check whether I can export my data before choosing software?

Look for export options during the trial and download a small sample. Check contacts, notes, attachments and activity history separately; they may not all be included. Open the files and try importing them into another tool. Also ask whether export access changes after cancellation or a subscription downgrade.

What should a small team test during a software free trial?

Choose one real task, such as tracking an enquiry or assigning a project. Ask the people who will use the software to complete it from start to finish. Check setup time, permissions, mobile access and any missing features. Confirm that the features you test are included in the plan you intend to buy.

How should I check AI-written product descriptions before publishing?

Compare every specification, price and feature claim with your own product records. Remove anything you cannot verify, then check the wording for clarity and repeated phrases. Make sure it describes the actual product and answers buyers’ questions. A person who knows the product should approve the final description before it goes live.